International Journal of Bank Marketing: Volume 15 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Understanding competitive advantage in retail financial services
Jim Devlin, Christine T. EnnewThe process of establishing a competitive advantage is at the heart of competitive marketing strategy. However, a competitive advantage cannot be established without a clear idea…
5790
Partnering relationships between banks and their research firms: the impact on quality
Linda I. NowakReports how, in an effort to improve research quality, save time and decrease total costs, many businesses have been turning from discrete, arm’s‐length, transactional…
730
Derivatives, risk and regulation: chaos or confidence?
R. Dixon, R.K. BhandariThere has been an extraordinary increase in the use of financial derivatives in the capital markets. Consequently derivative instruments can have a significant impact on financial…
4595
The future role of bank branches and their managers: comparing managerial perceptions in Canada and Spain
Luiz Moutinho, Fiona Davies, Shengliang Deng, Salvador Miguel Peris, J. Enrique Bigne AlcanizAlthough it was predicted that bank branches would quickly become obsolete in a computerized society, the reality is that many full‐service branches are not closing but rather…
1662
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami