International Journal of Bank Marketing: Volume 15 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Identifying the critical determinants of service quality in retail banking: importance and effect
Robert JohnstonProvides managers with an empirically derived framework to help them assess the likely impact of any service quality initiative. Categorizes quality factors in terms of their…
6466
Demographic and attitudinal differences between active and inactive credit cardholders ‐ the case of Hong Kong
Ricky Yee‐kwong ChanSurveying 536 subjects, aims to examine the demographic and attitudinal differences between inactive and active bank credit cardholders in Hong Kong. Says that as far as…
2863
Services considered important to business customers and determinants of bank selection in Kuwait: a segmentation analysis
Thabet A. EdrisExamines various segmentation analysis tools for bank marketing strategies. Aims to identify the relative importance of banking services to business customers’ needs, and to find…
3774
Smart cards ‐ the smart way for the banks to go?
Vishal PuriExamines the many innovative smart card applications covering areas such as telecommunications, transport, banking, healthcare and employee/membership schemes. Looks at how the…
2306
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami