International Journal of Bank Marketing: Volume 16 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
The mediating role of corporate image on customers’ retention decisions: an investigation in financial services
Nha Nguyen, Gaston LeBlancA conceptual framework is proposed that investigates the effects of customer satisfaction, service quality, and value on perceptions of corporate image and customer loyalty…
8402
The strategic application of internal marketing ‐ an investigation of UK banking
Adrian Sargeant, Saadia AsifIt is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to…
2614
Creating sustainable competitive advantage through marketing information system technology: a triangulation methodology within the banking industry
Mark ColgateThe intensity of competition has increased within the retail banking industries in virtually all developed economies. Creating a sustainable competitive advantage, therefore, has…
7307
The bank of tomorrow with today’s technology
Marius Dannenberg, Dorothée KellnerThis article presents opportunities for the effective utilization of the Internet with regard to the banking industry. It is shown that the appropriate application of today’s…
3017
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami