International Journal of Bank Marketing: Volume 17 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Relationship marketing in private banking in South Africa
Russell Abratt, Joy RussellDeals with the success of relationship marketing in the private banking sector. A comprehensive literature review of relationship marketing was undertaken. A study was undertaken…
6708
Market structure analysis: a foundation for developing and assessing bank strategy
Mark R. YoungKnowledge of how consumers perceive alternative banks on important attributes provides a foundation for understanding market structure. Market structure analysis can assist the…
3837
The multiple banking behaviour of Singaporeans
Philip Gerrard, J. Barton CunninghamThis study, using a sample of adult Singaporeans, established that 76.8 per cent of its respondents engaged in multiple banking. The Post Office Savings Bank was main bank to 61.3…
2048
Retention sans frontieres: issues for financial service retailers
Jillian Dawes, Stephen SwailesThis paper develops an outline framework which conceptualises customer retention in financial services retailing. Preliminary investigations through interviews with managers…
2265
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami