International Journal of Bank Marketing: Volume 18 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Strategic challenges for the European banking industry in the new millennium
Joseph G. Nellis, Kathleen M. McCaffery, Robert W. HutchinsonCompletion of the European Single Market Programme in Financial Services has, as expected, set in motion a rationalisation process within the European banking industry, as banks…
6327
Market segmentation in the Indonesian banking sector: the relationship between demographics and desired customer benefits
Lizar Alfansi, Adrian SargeantThe recent economic turmoil in Indonesia has hit the financial service sector hard. Consumer confidence in banks is low and institutions are having to work harder than ever to…
4997
Managing word of mouth communication: empirical evidence from India
Christine T. Ennew, Ashish K. Banerjee, Derek LiFinancial service providers have long placed considerable faith in positive word of mouth communication as a means of attracting new customers and a variety of studies of…
8621
A reliable and valid measurement scale for the perceived service quality of banks
Kamilia Bahia, Jacques NantelDescribes a study performed in Canada to develop a reliable and valid scale for the measurement of the perceived service quality of bank services. A sample of retail banking…
8227
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami