International Journal of Bank Marketing: Volume 18 Issue 7

Perceptions of relationship marketing among account managers of commercial banks in a Chinese environment

Stella Lai Man So, Mark W. Speece

Relationship marketing is widely regarded as effective in developing competitive advantage. But views on exactly what activities constitute relationship marketing may differ in…

Effectiveness of Relational and Transactional cultures in commercial banking: putting client‐value into the competing values model

Michèle Paulin, Ronald J. Ferguson, Marielle Payaud

This paper has four purposes. First, it points out and explains why the Market‐type culture, is not the culture type most conducive to business performance. This Market‐type…

Cross boundary relationships in Portuguese banking and corporate financial services

Joao F. Proença, Luis Mota de Castro

Conceptual analyses of buyer‐seller interaction in services are rare, particularly with reference to banking and financial services in general. This paper tries to apply the…

Financial services advertising in eight non‐English speaking countries

Nancy D. Albers‐Miller, Robert D. Straughan

Although services, in general, have increased in significance worldwide, financial services face a less encouraging future. Market saturation has led to a search for growth…