International Journal of Bank Marketing: Volume 19 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Segmentation of bank customers by expected benefits and attitudes
Achim Machauer, Sebastian MorgnerSegmentation by demographic factors is widely used in bank marketing despite the fact that the correlation of such factors with the needs of customers is often weak. Segmentation…
10784
Structure, commitment and strategic action for Asian transitional nations’ financial systems in crisis
William J. Ardrey, Anthony J. Pecotich, Esta UngarThe Asian financial crisis has not only reduced foreign investment in the transition economies of South‐east Asia, but has also impacted on the domestic financial structure with…
3083
Service failures and recovery in retail banking: the customers’ perspective
Barbara R. Lewis, Sotiris SpyrakopoulosFocuses on an empirical investigation of service failures and service recovery in retail banking. Different types of failures, and the recovery strategies used by Greek banks to…
8112
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami