International Journal of Bank Marketing: Volume 19 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Market orientation and the response of UK financial services companies to changes in market conditions as a result of e‐commerce
Tim HughesThe UK financial services industry is changing rapidly, particularly as a result of developments in distribution, notably with e‐commerce. The aim of this study is to apply the…
1838
Consumer involvement in financial services: an empirical test of two measures
Abdullah H. Aldlaigan, Francis A. ButtleThis study reports an empirical test of two involvement scales: Zaichkowsky’s personal involve‐ment inventory (PII) and Kapferer and Laurent’s consumer involve‐ment profile (CIP)…
4578
Corporate banking: the strategic impact of boundary spanner effectiveness
Katherine Tyler, Edmund StanleyBanks’ structural re‐organisation with centralised units for increased efficiency, technological advances, product diversification, and strategic initiatives to provide multiple…
1631
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami