International Journal of Bank Marketing: Volume 2 Issue 3
Strapline:
For the financial services sectorTable of contents
Consumer Brand Selection and Categorisation Processes: A Study of Bank Choice
Michel Laroche, Terrill ManningThe information‐processing activity of consumers' selection of a bank is examined. Questionnaire data are collected from a sample of consumers to determine the way they categorise…
Strategic Response to Non‐Bank Competition and Deregulation in the United States
Thomas W. Thompson, Michael W. LittleThe impact of the deregulation movement in the United States on commercial banks and other depository institutions is evaluated and their strategic responses to the…
The Australian Credit Union System: A Search for Excellence
Paul LahiffThis article comments on the present growth of credit unions in Australia and their prospects for the future.
A Comparison of Bank and Loan NOW Account Customers
Frederick W. LangrehrOn 1 January 1981, banks and savings and loans in the United States started to compete nationwide for chequing account deposits. Prior to this date, in areas outside the New…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb014556. When citing the article, please…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami