International Journal of Bank Marketing: Volume 21 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
A model of trust in online relationship banking
Avinandan Mukherjee, Prithwiraj NathThe role of trust encompasses the exchanges and interactions of a retail bank with its customers on various dimensions of online banking. Specifically lays stress on the…
24819
The diffusion of Internet banking among Singapore consumers
Philip Gerrard, J. Barton CunninghamInternet banking is a form of self‐service technology, costing millions of dollars, which leading retail banks have made available in the recent past. An understanding of why…
10499
Relationship quality, on‐line banking and the information technology gap
Bodo Lang, Mark ColgateIn a world of escalating competitiveness, information technology (IT), such as online banking, and relationship marketing are becoming increasingly important to marketers. This…
5243
Media perceptions and their impact on Web site quality
Walfried M. Lassar, Krishnan DandapaniThe growth of the Internet has created an explosion of sites that seek to provide information and conduct business transactions. The service industry and especially online banking…
2701
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami