International Journal of Bank Marketing: Volume 21 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Financial service firms’ entry‐mode choice and cultural diversity: Spanish companies in Latin America
María José Álavarez‐Gil, Clara Cardone‐Riportella, Nora Lado‐Cousté, Margarita Samartín‐SáenzEmerging markets in newly industrialised countries have caught the attention of managers of manufacturing companies facing heavy domestic and global pressure. Key barriers to the…
2582
Evaluating mutual funds in an emerging market: factors that matter to financial advisors
Bala Ramasamy, Matthew C.H. YeungGrowth, both in terms of size and choice, in the mutual fund industry among emerging markets has been impressive. However, mutual fund research in emerging markets hardly exists…
8033
Relationship marketing practice in relation to different bank ownerships: a study of banks in Hong Kong
David C. Gilbert, Karen C. ChoiExamines relationship marketing’s (RM) present practices in the banking industry in Hong Kong. Banks in Hong Kong were classified into three categories by reference to their…
3440
Bank managers’ direct marketing dilemmas – customers’ attitudes and purchase intention
Carole Page, Ye LudingInvestigates customer attitudes towards the direct marketing strategies employed by banks in relation to how attitudes toward the marketing media used and response channels…
8641
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami