International Journal of Bank Marketing: Volume 21 Issue 6/7

Testing market orientation of bank managers in the emerging economy of Brunei

Syed Aziz Anwar, M. Sadiq Sohail

A formidable body of literature has been built up in recent decades suggesting that market orientation helps firms attain their strategic objectives in a dynamic environment. The…

Empirical modelling of bank market exclusion

Pramendra Sharma, Mahendra Reddy

Driven by higher profit incentives, banks’ marketing strategies have tended increasingly to exclude sections of the retail market on socio‐economic lines. Ironically, these…

Lending procedures and the viability‐social objectives conflict in credit unions

Deborah Ralston, April Wright

Sound lending procedures in retail financial institutions involve identifying high‐risk applicants, modifying loan conditions such as security requirements, and monitoring…

Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand

Siriluck Rotchanakitumnuai, Mark Speece

Many Thai banks are currently implementing Internet banking. Banks that offer service via this channel claim that it reduces costs and makes them more competitive. However, many…

The Chinese payment card market: an exploratory study

Steve Worthington

The article is based on both secondary and primary research into the use of plastic payment cards in China. The secondary research offers an understanding of the history and…

Performance measurement in the Australian on‐line securities marketplace

Chris Dubelaar, Yelena Tsarenko, Mark Gabbott

This study examines performance measurement in on‐line securities companies in the Australian marketplace. Marketing managers of seven on‐line stock brokerage companies in…

Relationship marketing: customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector

Ivana Adamson, Kok‐Mun Chan, Donna Handford

After the Chinese takeover of Hong Kong its smaller banks carved out a niche for themselves in the corporate market by embracing relationship marketing as a way of doing business…

Coping with hypercompetition in the financial services industry in Thailand: environmental scanning practices of leaders and followers

Chittipa Ngamkroeckjoti, Lalit M. Johri

The research on medium‐sized finance companies in Thailand shows that companies with well‐organized and managed environmental scanning practices are recovering from the impact of…

Success factors in e‐channels: the Malaysian banking scenario

Ong Hway‐Boon, Cheng Ming Yu

One of the most significant implications of technological advances in the banking sector is the possibility of delivering banking services through electronic channels…