International Journal of Bank Marketing: Volume 22 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
Product elimination: A financial services model
David R. HarnessThis paper examines product elimination in the UK's financial services industry. The literature review establishes that physical goods elimination theory has only limited…
1943
Investment risk perceptions: Do consumers and advisers agree?
Stephen DiaconThis paper presents the results of a detailed comparison of the perceptions by individual consumers and expert financial advisers of the investment risk involved in various UK…
3960
The communication of social responsibility by US banks
Robin T. Peterson, Charles M. HermansThis article presents a longitudinal study of social responsibility themes in US bank advertising for the years 1992, 1997 and 2002. Content analysis is used to examine television…
2795
Adoption of Internet banking among sophisticated consumer segments in an advanced developing country
Serkan Akinci, Şafak Aksoy, Eda AtilganThis descriptive study was conducted to develop an understanding of consumers' attitudes and adoption of Internet banking among sophisticated consumers. Based on a random sample…
13574
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami