International Journal of Bank Marketing: Volume 22 Issue 4

Strapline:

For the financial services sector
Subject:

Table of contents

The adoption of electronic banking technologies by US consumers

Jane M. Kolodinsky, Jeanne M. Hogarth, Marianne A. Hilgert

Is there an electronic banking (e‐banking) revolution in the USA? Millions of Americans are currently using a variety of e‐banking technologies and millions more are expected to…

17337

Consumer preferences and marketing strategies for “green shares”: Specifics of the Austrian market

Michael Getzner, Sonja Grabner‐Kräuter

Socially responsible investment (SRI) has gained importance as about one out of eight US dollars is currently invested based on screening in the USA. However, European private…

7713

Factors in gaining compliance toward an acceptable level of personal unsecured debt

Stephanie Dellande, Andrew Saporoschenko

This paper proposes a conceptualization of factors that influence the ability of individuals to reduce their personal unsecured debt levels, especially credit card debt. As such…

3684

Maximising customer relationships and minimising business risk

Mark Lavender

Notes how banks have changed radically in recent years, from being providers of simple banking services, to vast groups selling a range of services from banking, insurance, loans…

3700
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami