International Journal of Bank Marketing: Volume 22 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Employee attitude towards customers and customer care challenges in banks
Babu P. George, Purva G. HegdeThe article is one in a series that offers a fresh look at the paradigmatic shifts being experienced by the traditional, government supported banking establishments, especially…
7419
Service quality and satisfaction perceptions: curvilinear and interaction effect
Ding Hooi TingThis study focuses on service quality and satisfaction judgments of customers in banking institutions throughout Malaysia. The study attempts to determine the relationship between…
4474
Internal marketing in UK banks: conceptual legitimacy or window dressing?
Ioanna Papasolomou‐Doukakis, Philip J. KitchenThis paper discusses findings from an exploratory study concerning internal marketing in the UK retail bank industry. In order to enhance efficiency and provide motivation to…
4782
The regulatory challenge to relationship marketing in UK banking
John K. Ashton, Andrew PresseyWithin the academic marketing literature the importance of government policy and regulatory judgement receives far less scrutiny than is justified. To illustrate the importance of…
4264
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami