International Journal of Bank Marketing: Volume 23 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Counselling encounters between banks and entrepreneurs: a gender perspective
Berit Björnsson, Desalegn AbrahaTo examine how customers, both men and women entrepreneurs, perceive service quality of the latest counselling encounters with their banks, and to find out if men and women differ…
1272
A formula for the after‐tax APR for home mortgages
Colin M. Ramsay, Victor I. OguledoThe purpose of this paper is to provide a simple formula for determining a borrower's APR for mortgage loans after including the effects of mortgage interest tax deductions.
800
Internet banking: modelling the e‐competence of customers with a text‐analytic CIT approach
Jan Mattsson, Helge HelmerssonThe paper is aimed at modelling the e‐competence of internet bank customers with a new text‐analytic method.
1984
Factors affecting acceptance of the internet as a marketing‐intelligence tool among employees of Greek bank branches
Constantine Lymperopoulos, Ioannis E. ChaniotakisThis paper aims to identify the importance that branch employees of Greek banks attach to the internet as a tool of marketing intelligence, and the factors that affect its…
3579
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami