International Journal of Bank Marketing: Volume 24 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Dimensions of price satisfaction: a study in the retail banking industry
Kurt Matzler, Andreas Würtele, Birgit RenzlThe purpose of this paper is to explore the dimensionality of price satisfaction. It argues that price satisfaction is composed of several dimensions (price transparency…
6878
Does relationship marketing improve customer relationship satisfaction and loyalty?
Andreas Leverin, Veronica LiljanderThe purpose of this study is to investigate the relationship marketing (RM) strategy of a retail bank and examine whether – after its implementation – customer relationships were…
35671
The role of employee relationship proneness in creating employee loyalty
Josée Bloemer, Gaby Odekerken‐SchröderThe paper aims to investigate the impact of employee relationship proneness (RP) on the three different types of attitudinal loyalty (affective, calculative, and normative…
10570
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami