International Journal of Bank Marketing: Volume 25 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Youth based segmentation in the Malaysian retail banking sector: The relationship between values and personal e‐banking service preferences
Robert RugimbanaThe purpose of this research is to address the important question of how to attract and retain a fragmented and ecologically diverse youth segment in a rapidly changing retail…
5135
It's the economy stupid: modelling financial product purchases
L. Tang, L.C. Thomas, S. Thomas, J‐F. BozzettoThe purpose of this research is to undertake an examination of the impacts of socio‐demographic and economic variables on the probability of purchasing financial products. There…
1760
Price sensitivity as an indicator of customer defection in retail banking
Teemu SantonenThe purpose of this research is to analyse how different dimensions of perceived service loyalty including price sensitivity explains the consumer defection in retail banking.
4814
Being new‐customer friendly: determinants of service perceptions in retail banking
Brandon Roberts, Randall C. CampbellThe purpose of this paper is to study the attributes that influence perceptions of customer service in the retail banking setting from a non‐customer perspective.
3736
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami