International Journal of Bank Marketing: Volume 25 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Advertising and mutual fund asset flows
Timo Korkeamaki, Vesa Puttonen, Tom SmytheThe paper aims to examine the effect of advertising on mutual fund cash flows in the Finnish fund market.
2250
Learning mechanisms for designing corporate identity in the banking industry
Yoram Mitki, Ram Herstein, Eugene D. JaffeThe traditional approach to building a corporate identity relies on a managerial advertising view and is conducted mainly by external consultancy companies. The aim of this study…
1853
Determinants of banks selection in USA, Taiwan and Ghana
Charles Blankson, Julian Ming‐Sung Cheng, Nancy SpearsThe aim of this paper is to investigate bank choice/selection criteria in a range of cultural and country economic scenarios. More specifically, the purpose of this study is to…
4042
Interaction channel choice in a multichannel environment, an empirical study
Jaume Gené AlbesaThe purpose of this paper is to investigate consumer channel preferences and the motives that induce consumers to use a particular channel in a context of multichannel contact.
4209
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami