International Journal of Bank Marketing: Volume 26 Issue 2

Transferring Rhineland capitalism to the Polish‐German border: Perceptions of bank governance and practice in Zgorzelec‐Görlitz

Bernardo Bátiz‐Lazo, Kristine Müller, Robert R. Locke

The purpose of this paper is to look at the past development and potential of the Rhenish capitalist governance “model”. The origins and nature of the model are to be discussed…

Incentive schemes in the financial services sector: Moderating effects of relationship norms on customer‐brand relationship

Min‐Hui Foo, Gary Douglas, Mervyn A. Jack

The purpose of this paper is to show that new technologies have significantly changed the way that customers interact with their bank. Whilst a trip down to the local branch was…

How financial advisors affect behavioral loyalty

Rita Martenson

The purpose of this research is to contribute to the understanding of how customer contact persons influence attitudinal and behavioral loyalty in three different customer groups…

Restoring consumer confidence in financial services

Chris Gill

The purpose of this paper is to seek to explore the role of brand advertising in restoring trust in the sector. Consumer confidence in financial services has been bruised and…