International Journal of Bank Marketing: Volume 26 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
The adoption of commercial innovations in the former Central and Eastern European markets: The case of internet banking in Estonia
Kent Eriksson, Katri Kerem, Daniel NilssonThis study aims to examine innovation adoption in the context of internet banking in Estonia.
2950
Corporate social responsibility and bank customer satisfaction: A research agenda
Lynette M. McDonald, Sharyn Rundle‐ThieleThe purpose of this paper is to explore the relationship between corporate social responsibility (CSR) and customer outcomes.
19757
Relationship marketing: The impact of emotional intelligence and trust on bank performance
Troy Heffernan, Grant O'Neill, Tony Travaglione, Marcelle DroulersThe two aims of this paper are to explore the development of trust for relationships between staff and customers in the banking sector and to investigate possible links between…
14095
Are we paying attention?
Andrew GreenyerThe purpose of this research is to look at the attention span given to bills, statements, official correspondence and direct marketing by consumers in major European economies and…
1749
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami