International Journal of Bank Marketing: Volume 26 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
Segmenting internet banking adopter and non‐adopters in the Turkish retail banking sector
S. Ozdemir, P. Trott, A. HoechtThis study aims to identify perceptual, experience related, demographic, socio‐economic and situational characteristics of internet banking adopters and non‐adopters. In…
3277
Demographic influences on behaviour: An update to the adoption of bank delivery channels
Ana S. BrancaThe purpose of this paper is to examine how demographic characteristics contribute to consumers' decision on bank delivery channels' usage, namely the direct and indirect…
3174
Market driving in retail banking
David Martín‐Consuegra, Arturo Molina, Águeda EstebanThe purpose of this paper is to investigate the relationship between the proactive market orientation approach and business performance in retail banking.
3284
Building financial brands: the Russian way
Clive WoodgerThe purpose of this article is to report on home‐grown methods to build financial brands the Russian way.
1492
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami