International Journal of Bank Marketing: Volume 26 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Investigating the drivers of internet banking adoption decision: A comparison of three alternative frameworks
Spiros Gounaris, Christos KoritosThe paper seeks to compare, through empirical evidence, two widely adopted models (the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DoI) model) to an…
4403
Service quality measurement in the Chinese corporate banking market
Xin Guo, Angus Duff, Mario HairThe purpose of this paper is to construct a measurement instrument to capture service quality in the Chinese corporate banking market.
4285
Rebranding in the banking industry following mergers and acquisitions
Mary Lambkin, Laurent MuzellecThis paper aims to examine how international banking groups manage their branding in the context of successive mergers and acquisitions. It seeks to review of a number of case…
9051
What determines Turkish customers' acceptance of internet banking?
Hakan ÇelikThe purpose of this article is to provide an insight into the determinants of customers' internet banking (IB) acceptance. Therefore, it attempts to address a research need for…
3467
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami