International Journal of Bank Marketing: Volume 26 Issue 7

Strapline:

For the financial services sector
Subject:

Table of contents - Special Issue: Interactive marketing in financial services

Guest Editors: Sally HarridgeMarch

Guest editorial

Sally Harridge‐March

The purpose of this paper is to show how interactive capability enabled by Web 2.0 has increased the potential for organisations to add value to their offerings by allowing…

727

The impact of internet banking on business‐customer relationships (are you being self‐served?)

Raechel Johns, Bruce Perrott

The purpose of this paper is to show how technology has dramatically altered the way businesses operate in a business‐to‐business (B2B) context and has had profound influences on…

6302

Consumer acceptance of internet banking: the influence of internet trust

Sonja Grabner‐Kräuter, Rita Faullant

This study seeks to investigate the role of internet trust as a specific form of technology trust in the context of internet banking. Furthermore, the integration of propensity to…

13341

Perceived risk and Chinese consumers' internet banking services adoption

Anita Lifen Zhao, Stuart Hanmer‐Lloyd, Philippa Ward, Mark M.H. Goode

The purpose of this paper is to identify risk factors that discourage Chinese consumers from adopting internet banking services (IBS). This market is experiencing fast growth;…

5263

Re‐examining traditional service quality in an e‐banking era

David H. Wong, Nexhmi Rexha, Ian Phau

This paper aims to re‐examine the role of traditional service quality in an e‐banking environment by providing a review of how traditional service quality perceptions have evolved…

5704
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami