International Journal of Bank Marketing: Volume 27 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Segmenting socially responsible mutual fund investors: The influence of financial return and social responsibility
Jonas NilssonThe purpose of this paper is to address reasons for consumer investment in socially responsible investment (SRI) profiled mutual funds. Specifically, the paper deals with the…
5669
Empirical analysis of internet banking adoption in Poland
Michal Polasik, Tomasz Piotr WisniewskiThis paper seeks to identify empirically the factors underlying the decision to adopt online banking in Poland.
6621
The role of consumer innovativeness and perceived risk in online banking usage
Joaquín Aldás‐Manzano, Carlos Lassala‐Navarré, Carla Ruiz‐Mafé, Silvia Sanz‐BlasThe purpose of this paper is to analyse how consumer innovativeness can be used as a variable to positively influence internet banking adoption both directly and reducing consumer…
12646
The effect of User's Informational‐Based Readiness on innovation acceptance
Ali Hussein Saleh Zolait, Minna Mattila, Ainin SulaimanThe purpose of this paper is to attempt to introduce a new approach to User's Informational‐Based Readiness (UIBR) for investigating the acceptance of marketing innovations such…
2287
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami