International Journal of Bank Marketing: Volume 27 Issue 2
Strapline:
For the financial services sector
Subject:
Table of contents
Attitudes and behaviour in everyday finance: evidence from Switzerland
Brigitte Fünfgeld, Mei WangIn order to classify individuals based on their needs, this paper aims to consider both self‐stated attitudes and behaviours in a comprehensive range of daily financial affairs…
5994
The influence of customer perceptions on financial performance in financial services
Chiung‐Ju Liang, Wen‐Hung Wang, Jillian Dawes FarquharThe purpose of this study is to develop and empirically test a model examining the relationship between customer perceptions (product attributes, benefits, customer satisfaction…
5526
Redemption behavior for credit card reward programs in China
Matthew Tingchi Liu, James L. BrockThis paper aims to identify the factors affecting the redemption of reward points, a form of customer loyalty program used by many Chinese credit card issuers. In addition it also…
3238
Stock market reactions to third‐party complaints
Ana B. Casado‐Díaz, Francisco J. Mas‐Ruiz, Ricardo Sellers‐RubioThe purpose of this paper is to focus on the impact of third‐party complaints on firm performance. It aims to use a financial measurement of performance, the variation in firm…
1225
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami