International Journal of Bank Marketing: Volume 27 Issue 4

The effects of stake, satisfaction, and switching on true loyalty: a financial services study

Jane W. Licata, Goutam Chakraborty

The purpose of this paper is to examine the differential influence of three drivers of loyalty on the dimensions of loyalty. The three drivers are stake, satisfaction, and the…

A model of consumer financial numeracy

Bruce A. Huhmann, Shaun McQuitty

The purpose of this article is to develop a theoretical explanation – financial numeracy – for consumer proficiency with financial services. With sufficient financial numeracy…

Using a multiple‐attribute approach for measuring customer satisfaction with retail banking services in Kuwait

Abdulkarim S. Al‐Eisa, Abdulla M. Alhemoud

The purpose of this paper is to attempt to identify the most salient attributes that influence customer satisfaction with retail banks in Kuwait and to determine the level of the…

The role of bank image for customers versus non‐customers

Rafael Bravo, Teresa Montaner, José M. Pina

The purpose of this paper is to analyse the corporate image of financial institutions and its impact on consumer behaviour. More specifically, it aims to focus on the differences…

Special issue mobile banking, buying and payments

Special issue on consumer confidence in financial services after the crunch: new theories and insights