International Journal of Bank Marketing: Volume 27 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
The effect of power distance and individualism on service quality expectations in banking: A two‐country individual‐ and national‐cultural comparison
Satyabhusan Dash, Ed Bruning, Manaswini AcharyaThe purpose of this paper is to investigate the relationship between Canadian and Indian consumers' national cultural orientations and banking service quality expectations. Using…
5767
Antecedents and consequences of buyer‐seller relationship quality in the financial services industry
Lova Rajaobelina, Jasmin BergeronThe purpose of this study is to develop a model that investigates the antecedents and the consequences of buyer‐seller relationship quality in the financial services.
3291
Key motivations for bank patronage in Ghana
Robert Hinson, Nana Owusu‐Frimpong, Julius DasahBanking in Ghana is now an intensely competitive proposition. In a competitive environment, it becomes imperative not just to attract customers, but also to design strategies…
2692
Debit cards and fraud
Steve WorthingtonThis paper aims to discuss the prevention of complacency regarding payment card fraud, particularly the debit card.
3237
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami