International Journal of Bank Marketing: Volume 28 Issue 4

Community banks and deposit market share growth

Greg Filbeck, Dianna Preece, Stephen Woessner, Steve Burgess

The purpose of this paper is to examine whether community banks have gained market share at the expense of larger, regional banks in small metropolitan statistical areas (MSAs)…

Online banking adoption: an empirical analysis

Alain Yee‐Loong Chong, Keng‐Boon Ooi, Binshan Lin, Boon‐In Tan

This paper aims to empirically examine the factors that affect the adoption of online banking in Vietnam. Perceived usefulness, perceived ease of use, trust and government support…

Third sector banking: A blueprint for high growth alternatives to de novo branching

Ron Katz

US foundations make up such a large part of the economy that they form a distinct economic sector. In the UK this is commonly referred to as the third sector. The first and second…

Testing perceived relational benefits as satisfaction and behavioral outcomes drivers

Sergios Dimitriadis

This paper aims to investigate the different types of perceived relational benefits in the bank‐retail customer relationship. It further seeks to assess the influence of these…