International Journal of Bank Marketing: Volume 29 Issue 1

Trust‐based segmentation: Preliminary evidence from technology‐enabled bank channels

Sergios Dimitriadis, Athanasios Kouremenos, Nikolaos Kyrezis

Trust has proven to be a key variable in understanding and predicting consumer behavior in the self‐service technology and e‐commerce contexts. However, it has never been examined…

The harmful consequences of failed recoveries in the banking industry

Ana B. Casado, Juan L. Nicolau, Francisco J. Mas

This paper aims to examine which behaviour or set of behaviours customers are prone to follow in double deviation scenarios (i.e. consumption experiences in which customers face…

Impact of corporate social responsibility initiatives on Taiwanese banking customers

Lynette M. McDonald, Chia Hung Lai

Scant research has investigated retail banking customers' reactions to different corporate social responsibility (CSR) initiatives. This study seeks to investigate whether…

SMEs' dependency on banks during international expansion

Angelika Lindstrand, Jessica Lindbergh

The purpose of this study is to investigate whether banks are needed as partners for internationalising small and medium‐sized enterprises (SMEs) and, if so, in what ways they…

A new company descriptor takes us into a new era

Rebecca Marsh

Special issue on Social issues in banking