International Journal of Bank Marketing: Volume 29 Issue 3
Strapline:
For the financial services sector
Subject:
Table of contents
On the role of SMS for transaction confirmation with IVR telephone banking
G. Peevers, G. Douglas, D. Marshall, M.A. JackThe purpose of this paper is to deliver empirical results on the effects of (out‐of‐band) short message service (SMS) confirmation messages after transactions have been completed…
2617
Bank service quality: comparing Canadian and Tunisian customer perceptions
Riadh Ladhari, Ines Ladhari, Miguel MoralesThe aim of this paper is to compare perceptions of bank service quality among Tunisian and Canadian customers, and to determine which dimensions of service quality make the…
6537
Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs
Chris Baumann, Greg Elliott, Hamin HaminCustomer loyalty is a focal concern for marketers who seek to identify its antecedents and causal structure with the aim of better understanding, predicting and managing loyalty…
6183
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami