International Journal of Bank Marketing: Volume 29 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Ethical reputation and value received: customer perceptions
Jay Prakash Mulki, Fernando JaramilloThis research seeks to explore the role played by ethical reputation in amplifying the positive impact of value received by the customer on satisfaction with the supplier and…
7338
An analysis of students' knowledge and choice criteria in retail bank selection in sub‐Saharan Africa: The case of Ghana
Bedman Narteh, Nana Owusu‐FrimpongThis study aims to offers a deeper insight into bank selection of Ghanaian students so as to offer bank managers the opportunity to tailor‐measure programmes aimed at attracting…
5007
A multidimensional typology of customer relationships: from faltering to affective
Nurdilek Dalziel, Fiona Harris, Angus LaingThe complexity of customer relationships has been recognized in the relationship marketing literature. Yet, the understanding of how this complexity impacts on the formation and…
2688
Fund assortments, gender, and retirement plan participation
Maureen Morrin, Susan Broniarczyk, J. Jeffrey InmanThis paper seeks to promote an understanding of gender effects on retirement plan participation as a function of fund assortment size.
1571
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami