International Journal of Bank Marketing: Volume 29 Issue 6
Strapline:
For the financial services sector
Subject:
Table of contents
Behavioural economics and financial services marketing: a review
Swee‐Hoon Chuah, James DevlinIt has been argued that the insights provided by behavioural economics have profound implications for the study and practice of marketing. The purpose of this paper is to provide…
5457
Within‐role, extra‐role and anti‐role behaviours in retail banking
Elaine Wallace, Leslie de Chernatony, Isabel BuilThis paper aims to explore front line employee performance in retail banking and presents distinct components of employee performance, including extra‐role and sabotage behaviours.
2197
Identifying variables that predict clients' propensity to end their checking accounts
Mário Teixeira Reis Neto, Jeislan Carlos de Souza, Gustavo Queiroga SoukiThis study aims to investigate which variables can predict clients closing their checking accounts in a commercial bank and to validate the model used in this research.
951
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami