International Journal of Bank Marketing: Volume 29 Issue 7
Strapline:
For the financial services sectorTable of contents - Special Issue: Insurance
Guest Editors: Julie Robson
Addressing the research needs of the insurance sector
Julie Robson, Yasmin SekhonThe purpose of this paper is to report on HEIF4 funded research exploring the important areas of research currently being conducted by insurance research practitioners and to…
Determinants of digitally instigated insurance relationships
Mikael Gidhagen, Sabine Gebert PerssonThe purpose of this paper is to develop a conceptual model for explaining insurance customers' intentions towards using the internet as a channel for communication and interaction…
Value through combined offerings of bank and insurance
Irinja Mäenpää, Raimo VoutilainenThe purpose of this paper is to investigate how financial service providers cross‐sell combined bank and insurance service offerings in a business‐to‐business context with the aim…
Retaining customer satisfaction in turbulent times
Eugene H. Fram, Michael S. McCarthyThis paper aims to provide an insight into the actions required by trust officers to improve customer satisfaction during a time of difficult economic and regulatory conditions.
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami