International Journal of Bank Marketing: Volume 3 Issue 1

This Little Piggy Went to Market

Kenneth Andrew

British banks face formidable challenges in the future which can be mastered only with total dedication and full commitment to marketing and the consumer. The NatWest Bank…

The Marketing of Bank Services in Turkey

Erdoğan Kumcu, Mehmet Karafakioğlu

Turkish banks are faced with an increasing but relatively over‐banked customer base, with changing savings and spending patterns, declining/slow‐growing markets, severely…

Consumer Convenience or Sophistication?— A Crucial Question in Bank Services Marketing

Trevor Watkins, Mike Wright

The marketing strategy of banks requires much thought and careful planning so as to address the constituent segments of the market. In particular, the issue of increasing customer…

Marketing a Eurocurrency Syndicated Loan

Barry Howcroft

The success of the syndicated loans market over the past 15 years has been unmitigated due largely to its flexibility in raising large amounts of credit at very short notice for a…

How Large Commercial Banks Manage Product Innovation

F. Axel Johne, P. Harborne

Those banks which are active and experienced product innovators use organisational systems significantly different and better suited to the task of developing new products than…