International Journal of Bank Marketing: Volume 3 Issue 3

The Bank of the Future

Thomas W. Thompson, Michael W. Little

In the 1980s and beyond, key elements in the formula for bank retailing success will include people, place, plastic and machine strategies designed to effectively mix high‐touch…

EFT‐POS: A Banking Perspective

David Robinson

Retailer and banker have a common interest in satisfying their mutual customers, reflected in the English and Scottish Clearing Bankers' and the Retail Consortium's joint support…

The Trend Towards “Financial Supermarkets”: A Macro‐Marketing Perspective

A. Tansu Barker, Shan Thiel

The trend towards “supermarket” financial services will lead to a greater degree of specialisation on the part of the different financial institutions in terms of function or…

Strategic Issues in the Development of Ancillary Services by Retail Banks

J. Barry Howcroft, John Lavis

Ancillary services as a generic product‐service group represent a key area for growth in the retail banking sector provided their introduction is low and concurrent with culture…

Evaluation of Financial Institutions by Bank versus Savings & Loan Customers: An Analysis of Factor Congruency

Raj Arora, S. Tamer Cavusgil, John R. Nevin

The usefulness of factor congruency analysis in bank marketing research is demonstrated by a study of the financial services market in a large Midwestern American city, utilising…

Segmentation of Bank Customers by Age

Thomas O. Stanley, John K. Ford, Sande K. Richards

Viewing customers on the basis of age groupings is valuable in terms of product development, promotion and evaluation of delivery systems. The close association between customer…