International Journal of Bank Marketing: Volume 30 Issue 1
Strapline:
For the financial services sector
Subject:
Table of contents
Credit where it is due: drivers of loyalty to credit cards
Sanjai K. ParahooIn a fiercely competitive industry, credit card issuers need to develop a loyal customer base and motivate their card holders to use their cards at a sufficient level to assure…
2547
Adopters and non‐adopters of internet banking: a segmentation study
Athanasios G. Patsiotis, Tim Hughes, Don J. WebberThis study examines internet banking adoption and resistance behaviour in Greece in order to develop profiles of adopters and non‐adopters of the service. The aim is to illustrate…
4272
The effect of behavioural activation and inhibition on CRM adoption
Joseph Vella, Albert Caruana, Leyland F. PittThis paper seeks to examine the effect of behavioural inhibition and behavioural activation systems on users' intention to adopt customer relationship management (CRM…
2168
Understanding customer‐specific factors underpinning internet banking adoption
Shumaila Yousafzai, Mirella Yani‐de‐SorianoThe purpose of this paper is to deepen our understanding of customers' actual internet banking behaviour by combining the construct of technology readiness with the technology…
4729
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami