International Journal of Bank Marketing: Volume 30 Issue 3

An empirical inquiry into marketing Islamic mortgages in the UK

Mohammed Tameme, Mehmet Asutay

This paper aims to explore public perceptions on marketing‐related issues of Islamic mortgages, which can help to identify the contents of the best marketing strategies for…

Do ongoing relationships buffer the effects of service recovery on customers' trust and loyalty?

Cristiane Pizzutti dos Santos, Kenny Basso

This study aims to fill an important gap in the literature by exploring the moderating role of client‐company relationship type on the impact of service recovery judgments on…

Drivers of cross‐sectoral cross‐buying behaviour among business customers

Irinja Mäenpää

This paper aims to examine the extent of and key determinants for bank and insurance provider selection and usage by business customers from the small to medium‐sized enterprise…

Adopting a specific innovation type versus composition of different innovation types: Case study of a Ghanaian bank

Yusif Baba

Although several types of innovation are identified in the extant literature, researchers have not resolved conflicting theoretical predictions about the implication of adopting…