International Journal of Bank Marketing: Volume 30 Issue 4
Strapline:
For the financial services sectorTable of contents - Special Issue: Relationship marketing strategies of Indian banks in the wake of the global economic slowdown
Guest Editors: Sanjit Kumar Roy
Measuring effectiveness of customer relationship management in Indian retail banks
C. Padmavathy, M.S. Balaji, V.J. SivakumarThe purpose of this paper is to develop a multi‐item scale for measuring the customer relationship management effectiveness (CRME) in Indian retail banks and to examine its…
Effects of trustworthiness and trust on loyalty intentions: Validating a parsimonious model in banking
G. ShaineshThe objective of this research is to empirically validate the underlying mechanisms by which consumers develop trust in service providers and investigate the impact of consumer's…
Exploring customer switching intentions through relationship marketing paradigm
Gurjeet Kaur, R.D. Sharma, Neha MahajanThe purpose of this paper is to investigate the extent of customer switching and the reasons that underlie customer‐switching intentions. The paper aims to focus on the various…
The impact of trust and perceived risk on internet banking adoption in India: An extension of technology acceptance model
Ankit Kesharwani, Shailendra Singh BishtThe main purpose of this paper is to extend the technology acceptance model (TAM) in the context of internet banking adoption in India under security and privacy threat.
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami