International Journal of Bank Marketing: Volume 31 Issue 5
Strapline:
For the financial services sector
Subject:
Table of contents
Obstacles to upgrading customer value‐in‐use in retail banking
Ilkka Lähteenmäki, Satu NättiImproving capability to generate value for customers is seen as a way to create a new competitive edge, but developing the related organisational capabilities involves facing…
2299
Social value in retail banking
Juan Carlos Fandos Roig, Marta Estrada Guillén, Santiago Forgas Coll, Ramon Palau i SaumellThe aim of this study is to analyze the influence of perceived value on customer loyalty, going into depth in the special case of social value.
1797
Market orientation in the context of the impact of leadership capability on performance
Kurmet Kivipõld, Maaja VadiThe aim of the study is to explore the relationship between organizational leadership capability and organizational performance in the context of market orientation in Estonian…
1260
Predictors of internet banking adoption: Profiling Tunisian postponers, opponents and rejectors
Nabil Mzoughi, Wafa M’SallemThis research aims to describe three profile segments (postponers, opponents and rejectors) of non‐adopters of internet banking in Tunisia, and attempts to predict consumers’…
1690
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami