International Journal of Bank Marketing: Volume 31 Issue 7
Strapline:
For the financial services sector
Subject:
Table of contents
Are you providing the “right” customer experience? The case of Banca Popolare di Bari
Philipp Klaus, Michele Gorgoglione, Daniela Buonamassa, Umberto Panniello, Bang NguyenThe purpose of this paper is to model customer experience (CE) as a “continuum”, labelled customer experience continuum (CEC). The paper adopts a CE quality construct and scale…
3734
Service quality and customers’ purchase intentions: an empirical study of the Indian banking sector
Koushiki ChoudhuryThe purpose of this paper is to understand the dimensionality of customer-perceived service quality and investigate the influence of service quality on customers’ purchase…
5299
An integrative approach for understanding Islamic home financing adoption in Malaysia
Hanudin Amin, Abdul-Rahim Abdul-Rahman, Dzuljastri Abdul-RazakThe purpose of this paper is to investigate the effects of subjective norm, relative advantage, simplicity, compatibility and perceived behavioural control on the Islamic home…
4137
Resistance, motivations, trust and intention to use mobile financial services
Hella Chemingui, Hajer Ben lallounaThe purpose of this paper is to identify consumers’ resistance and motivational factors affecting the intention of using mobile financial services. The paper also examines the…
6621
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami