International Journal of Bank Marketing: Volume 32 Issue 4
Strapline:
For the financial services sector
Subject:
Table of contents
How to recover trust in the banking industry? A game theory approach to empirical analyses of bank and corporate customer relationships
Robert Dahlstrom, Arne Nygaard, Maria Kimasheva, Arne M. UlvnesTrust is a crucial element of a viable banking industry. In the corporate market though, the characteristics of the relationships between each corporate customer and the bank is a…
2169
Searching for new saving behavior theories : How relationships between banks’ customers and advisors affect household saving
Kent Eriksson, Cecilia Hermansson– The purpose of this paper is to develop a model of bank advisor/customer relationships and customer saving behavior.
2918
Building brand equity in retail banks: the case of Trinidad and Tobago
Meena Rambocas, Vishnu M. Kirpalani, Errol SimmsThe purpose of this paper is to investigate an integrated model mapping the influence of brand affinity, customer experience, and customer satisfaction on brand equity in retail…
1799
Drivers of customers’ switching behaviour in Indian banking industry
Vishal Vyas, Sonika RaitaniThe price war and intense competition in Indian banking industry have exposed banks to one of the major threat of switching. Consumers are now more price and service conscious in…
4054
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami