International Journal of Bank Marketing: Volume 34 Issue 1

Strapline:

For the financial services sector
Subject:

Table of contents - Special Issue: New product development and innovation in financial services

Guest Editors: Dr Mohammad G. Nejad

Financial institutions using social media – do consumers perceive value?

Paula Dootson, Amanda Beatson, Judy Drennan

The purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts…

4245

Stakeholders ' expectations of mobile payment in retail: lessons from Sweden

Tatjana Apanasevic, Jan Markendahl, Niklas Arvidsson

The purpose of this paper is to explore the reasons behind the slow adoption of mobile payment services. The expectations of the main groups of stakeholders – the mobile service…

5029

Patterns of new service development processes in banking

Andrey Martovoy, Anne-Laure Mention

– The purpose of this paper is to map the existing patterns in the development of services innovations in financial institutions.

1929

The impact of communication channels on mobile banking adoption

Huong Thi Thanh Tran, James Corner

The purpose of this paper is to investigate the distinct effects of different communication channels, particularly interpersonal networks, social media, and mass media on customer…

6291

Mobile claim management adoption in emerging insurance markets: An exploratory study in Thailand

Chupun Gowanit, Natcha Thawesaengskulthai, Peraphon Sophatsathit, Thitivadee Chaiyawat

– The purpose of this paper is to explore the adoption of a mobile insurance claim system (M-insurance) and develops a framework for the adoption of M-insurance by consumers.

1850
Cover of International Journal of Bank Marketing

ISSN:

0265-2323

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Hooman Estelami