International Journal of Bank Marketing: Volume 34 Issue 7

The relationship between credit card attributes and the demographic characteristics of card users in China

Christopher E.C. Gan, David A. Cohen, Baiding Hu, Minh Chau Tran, Weikang Dong, Annie Wang

The purpose of this paper is to investigate the impact that several of these factors have on a consumer’s decision to hold a credit card, as well as those involved in determining…

Variable portfolio proposal for banking efficiency assessment

Lucas Serrao Macoris, Alexandre Pereira Salgado Jr, Adriel Martins de Freitas Branco, Fábio Neves Ciribelli

The importance of banking efficiency has been shown to have become increasingly relevant, not only for researchers but also for decision makers. However, the large number of…

Perceived customer participation and work engagement: the path through emotional labor

Jaewon Yoo

The purpose of this paper is to examine how service employee’s perceived customer participation influences beneficial deep acting behaviors among service personnel while dampening…

The role of customer brand engagement and brand experience in online banking

Imran Khan, Zillur Rahman, Mobin Fatma

The purpose of this paper is to examine the extent to which the customer-brand engagement influences the brand satisfaction and the brand loyalty in an online banking context. It…

Research on financial services innovations: A quantitative review and future research directions

Mohammad Nejad

The purpose of this paper is to present a systematic overview of the current state of research on innovations in financial services and identifies the areas that have received…

Determinants of Islamic banking adoption in Tunisia: empirical analysis

Souheila Kaabachi, Hassan Obeid

The purpose of this paper is to identify the main factors influencing the adoption of Islamic banking services in Tunisia.

Effect of information content and form on customers’ attitude and transaction intention in mobile banking: Moderating role of perceived privacy concern

Sreejesh S., Anusree M.R., Amarnath Mitra

Although research on mobile banking (M-banking) is an emerging field, the current understanding of the information characteristics of M-banking, such as information content and…

The effects of stated preferences for firm characteristics, optimism and overconfidence on trading activities

Mohammad Tariqul Islam Khan, Siow-Hooi Tan, Lee-Lee Chong

The purpose of this paper is to test the competing explanations of stated preferences for firm characteristics, optimism and overconfidence for trading activities in a single…