International Journal of Bank Marketing: Volume 37 Issue 1
Strapline:
For the financial services sectorTable of contents
Perceived price and service quality as mediators between price fairness and perceived value in business banking relationships: A micro-enterprise perspective
Mariëtte Louise Zietsman, Pierre Mostert, Göran SvenssonThe purpose of this paper is to test perceived price and service quality as mediators between price fairness and perceived value in service encounters between micro-enterprises…
Collective action among rural poor: Does it enhance financial intermediation by banks for financial inclusion in developing economies?
George Okello Candiya Bongomin, John C. Munene, Joseph Mpeera Ntayi, Charles Akol MalingaThe purpose of this paper is to establish the mediating role of collective action in the relationship between financial intermediation and financial inclusion of the poor in rural…
Segmentation of financial clients by attitudes and behavior: A comparison between Switzerland and Vietnam
Thuy Chung Phan, Marc Oliver Rieger, Mei WangThe purpose of this paper is to investigate segmentations by finance-related attitudes and behavior of financial consumers in Switzerland and Vietnam.
Toward a contagion-based model of mobile banking adoption
Walid Chaouali, Kamel El HedhliThe purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to…
Predictors of investment intention in Indian stock markets: Extending the theory of planned behaviour
Fatima Akhtar, Niladri DasThe purpose of this paper is to understand investment intention of prospective individual investors in a developing country (i.e. India) by using the “Theory of Planned Behaviour”…
Women’s financial planning for retirement: Systematic literature review and future research agenda
Satish Kumar, Sweta Tomar, Deepak VermaThe purpose of this paper is to examine the status of the research on women’s financial planning for retirement. This paper provides a brief review of the work carried out so far…
Clustering Kuwaiti consumer attitudes towards Sharia-compliant financial products: A self-organizing maps analysis
Fouad Al-Salem, Mohamed M. MostafaThis purpose of this paper is to clustering Kuwaiti consumers choice of Sharia-complaint financial products and services based on several factors such as religiosity, financial…
How relationship attributes affect bank customers’ saving
Kent Eriksson, Cecilia HermanssonThe purpose of this paper is to determine how three relational attributes – duration, context and trust – are subjectively perceived by bank customers, and how these affect their…
Does experiential advertising impact credibility?
Lova Rajaobelina, Caroline Lacroix, Anik St-OngeThe purpose of this paper is to investigate the impact of five dimensions of experiential advertising (cognitive, emotional, sensory, relational and behavioural) on advertising…
Mobile payments in India: the privacy factor
Mona Sinha, Hufrish Majra, Jennifer Hutchins, Rajan SaxenaThe purpose of this paper is to understand Indian consumers’ intention to use mobile payments by examining their adoption readiness (AR) in the larger context of their technology…
How customer orientation leads to customer satisfaction: Mediating mechanisms of service workers’ etiquette and creativity
Lu-Ming TsengFinancial service workers’ etiquette and creativity have been less mentioned in the research on bank marketing. The purpose of this paper is to examine the mediating effects of…
Online relationship marketing and customer loyalty: a signaling theory perspective
Sheena Lovia BoatengOnline technologies have, in recent times, revolutionized the process of relationship building between firms and their customers. Nonetheless, there is a limited focus and…
Customer participation and the roles of self-efficacy and adviser-efficacy
Chung-Yu WangThe purpose of this paper is to examine how customers derive value and switching costs from their own participation conditional on their perceived efficacy of themselves…
Debt financing decisions of SMEs in emerging markets: empirical evidence from Malaysia
Shaista Wasiuzzaman, Nabila NurdinThe purpose of this paper is to examine the various factors that influence a small and medium enterprise’s (SME) decision to apply for bank loans.
Service quality, satisfaction, trust, and loyalty: the moderating role of main-bank and wealth status
Karin BoonlertvanichThe purpose of this paper is to develop a comprehensive model representing the relationships among service quality, customer satisfaction, trust and loyalty in a retail banking…
Enhancing performance and commitment through leadership and empowerment: An emerging economy perspective
Muhammad Abid Saleem, Zahra Masood Bhutta, Muhammad Nauman, Sadaf ZahraThe purpose of this paper is to explore the impact of transformational leadership and employee empowerment on employee performance and organizational commitment through the…
Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption: A study of Indian consumers
Vikas Chauhan, Rambalak Yadav, Vipin ChoudharyThe purpose of this paper is to understand consumers’ intention to adopt internet banking. The study adopted the technology acceptance model with additional constructs (i.e…
Modelling customer-based bank reputation: the moderating role of uncertainty avoidance
Belén Ruiz, Juan A. GarcíaThe purpose of this paper is to explore the moderating role of culture in terms of uncertainty avoidance in the antecedents of customer-based bank reputation in two countries with…
M-payment adoption for bottom of pyramid segment: an empirical investigation
Mehdi Hussain, Abu Taher Mollik, Rechel Johns, Muhammad Sabbir RahmanThe purpose of this paper is to examine m-payment adoption for the bottom of pyramid (BoP) segment in a developing country context.
Employees’ judgment and decision making in the banking industry: The perspective of heuristics and biases
Mijung Kang, Min Jae ParkHeuristics are used in the judgment and decision-making process of bank employees; however, discussions and research on the type or range of judgmental heuristics are very…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami