International Journal of Bank Marketing: Volume 38 Issue 6

Impact of perceived experiential advertising on customers' responses: a multi-method approach

Caroline Lacroix, Lova Rajaobelina, Anik St-Onge

This article proposes two studies to demonstrate the impact of three dimensions of perceived experiential advertising – cognitive/affective/sensory advertising, relate advertising…

The effect of managerial coaching on salesperson's relationship behaviors: new evidence from frontline bank employees in China

Claudio Pousa, Yunling Liu, Asad Aman

The purpose of the study is to test the effect of relationship managerial behavior (i.e. managerial coaching) on frontline employee performance (i.e. sales performance) and the…

Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory

Jamid Ul Islam, Shadma Shahid, Aaleya Rasool, Zillur Rahman, Imran Khan, Raouf Ahmad Rather

This paper aims to investigate how banking websites can activate customer engagement (CE) to consequently enhance customer trust and retention.

Unethical sales practices in retail banking

Petek Tosun

This study examines the salesperson-driven unethical behavior toward consumers in the retail banking context.

Bank concentration and SME financing availability: the impact of promotion of financial inclusion in China

Zhiqiang Lu, Junjie Wu, Jia Liu

The promotion of financial inclusion can disturb the composition of traditional bank concentration and change the relationship between bank concentration and the availability of…

Repurchase intention: the effect of similarity and client knowledge

Halimin Herjanto, Muslim Amin

The objective of this study was to investigate the effect of appearance, lifestyle and status similarity on interaction intensity, satisfaction with a banker and repurchase…

Financial management, division of financial management power and financial literacy in the family context – evidence from relationship partner dyads

Piotr Bialowolski, Andrzej Cwynar, Dorota Weziak-Bialowolska

The article aims to study the relationship between the assignments of financial management responsibilities and the level of financial literacy within married and cohabitating…

Media reputation: a source of banks' financial performance

Ngoc Thang Doan, Dung Phuong Hoang, Anh Hoang Thi Pham

Based on the resource-based view (RBV) and the signaling theory, this paper examines the effect of media reputation on financial performance as well as the moderating role of bank…