International Journal of Bank Marketing: Volume 4 Issue 1

Consumer Concept Testing of Personal Financial Services

Carla B. Furlong, J.R. Brent Ritchie

Financial services have entered a new era in which distinctions between different services have become blurred. Consumers are now faced with numerous combinations of products and…

Managing the Relationships with Corporate Customers

Ian Watson

The marketing staff of several major banks now include an account manager. His essential task is the successful handling of a relationship with a corporate client over a period of…

Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments

Michel Laroche, Jerry A. Rosenblatt, Terrill Manning

Consumers perceive the following criteria as important in their selection and patronage of commercial banking facilities. Services relating to chequing accounts are of greater…

The Changing Financial Services Market in Australia

Terence Ashforth

Like other developed countries Australia has seen intensifying competition between financial institutions as a result of the combined pressures of economic and social change…

Where Now for the Zurich of Asia? Banking on Singapore's Future

Abby Day

Singapore bankers must learn to market and sell financial services. Marketing's prime benefit is its ability to match resources to customer needs, preparing the environment for a…