International Journal of Bank Marketing: Volume 40 Issue 2

The effects of frontline bank employees' social capital on adaptive selling behavior: serial multiple mediation model

Myoung-Soung Lee, Jaewon Yoo

This study investigated the effects of social capital on frontline bank employee's adaptive selling behavior via the psychological process. Frontline bank employees' positive…

Customer helping and advocacy behaviours within dyadic financial service relationships: a gift-giving perspective

Estelle van Tonder, Stephen Graham Saunders, Mwarumba Mwavita, Sohee Kim

This study aims to examine customer helping and advocacy behaviours within dyadic financial service relationships involving customers and fellow customer helpers.

Exploring the reasons for bank-switching behavior in retail banking

Cong Zhao, Abu Hanifa Md. Noman, Kaveh Asiaei

The development and maintenance of a long-term relationship with customers are essential for banks to bolster their profits and thrive in a competitive environment. This study…

Struggling to make ends meet: can consumer financial behaviors improve?

Lisa K. Meneau, Janakiraman Moorthy

The purpose of the study is to examine the following two research objectives. The first was to examine the predictive relationships that consumer characteristics of financial…

Exploring the relationship between lifestyle, digital financial element and digital financial services experience

Dhananjay Bapat

The purpose of this study is to explore digital financial services experience, investigate the antecedents to digital financial services experience and examine familiarity as a…

Prepaid debit cards and banking intention

Sophia T. Anong, Aditi Routh

This study examines the relationship between prepaid debit card use and the intention to open a bank account within twelve months. The Transtheoretical Model (TTM) of Behavior…

Past, present and future of bank marketing: a bibliometric analysis of International Journal of Bank Marketing (1983–2020)

Satish Kumar, Jing Jian Xiao, Debidutta Pattnaik, Weng Marc Lim, Tareq Rasul

This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing.

Diverging influences of usability in online authentication system: the role of culture (US vs Korea)

Jung Min Jang, Heejin Kim

Although the use of online authentication systems in banking services is expanding globally, little is known about cultural differences in forming consumers' responses to these…