International Journal of Bank Marketing: Volume 5 Issue 2
Strapline:
For the financial services sectorTable of contents
Strategic Issues for Financial Services Marketing
Nigel A.L. BrooksThe strategic issues for financial services marketing based on findings from surveys carried out by Arthur Andersen in the United States, among leading organisations providing…
The Bank Marketing Scene in Saudi Arabia
Ghazi Habib, Ugur Yavas, Sami Kassem, Khalid Al‐ModaiferThe macro‐environment of the banking industry in Saudi Arabia is considered, the development of commercial banking is discussed, and present banking activities with regard to…
The Provision of Retail Financial Services
Mervyn K. LewisThe impact of developments in information technology upon the range of products which can be profitably marketed by financial services firms is here considered. Underlying the…
The Need for Development of New Strategies in Marketing Bank Services in India
P.B. SreenivasanA number of large banks were nationalised in India in 1969 with a view to making banking services available all over India in unbanked and under‐banked areas, and to protecting…
Banking on the Future
William MurphyThe present competitive and technological enrivonment, and future activities, in the retail banking sector are considered. A range of financial services, and the types of…
The State of Foreign Banking Presence in the United States
Kang Rae Cho, Suresh Krishnan, Douglas NighSince 1970 there has been a phenomenal growth in the establishment of foreign commercial banks in the United States thus altering the competitive dimension of US banking markets…
An Analysis of the Singapore Banking Market
Huu Phuong Ta, Hiang Lin GnThe development of the Singapore banking market over the last 15 years is examined and the issue of “overbanking” within the entry barriers framework is considered. Three measures…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami