International Journal of Bank Marketing: Volume 6 Issue 2

The Genesis of Strategic Marketing Control in British Retail Banking

Paul D. Clarke, Edward P.M. Gardener, Paul Feeney, Phil Molyneux

The British retail banking market has changed markedly since the beginning of the 1970s, and important trends and developments have increased the competitive pressures facing…

Media Use and Gender Differences: Retailing Strategies for Bank Marketers

Barbara B. Stern

Male/female differences in financial media use are discussed. Using proprietary and academic studies, current knowledge about print and electronic sources of information favoured…

The Effect of Technology Selection on Consumer Adoption of In‐home Computerised Banking

Philip A. Dover

In‐home computerised banking is at the early stage of market development in a number of countries. Despite similarities of in‐home services offered by the banks, market…

The Image of Dutch Banks

Gabriele Morello

The results are presented from research carried out among a group of economics students at a Dutch university concerning their attitudes towards banks in general, and the main…

Tracking Systems in Financial Services: The Integration Role in Marketing Planning

John Martin

The problem of multi‐branch and multi‐functional financial service organisations in obtaining timely and actionable information in a manner that can enhance co‐ordination among…

Advertising by Banks in Hong Kong: A Content Analysis

Dan‐lin Hsu, Suk‐ching Ho

Hong Kong is an international financial centre. The banking industry is thriving and at the same time keenly competitive. Advertising is assuming an important role in the bank's…